The Cannon of Canon

Reading and Reflection Assignment Week 1 –  The Vignelli Canon

This book starts out with Vignelli explaining the greatest aspects of digital designs, from semantics to equity. These types of phrases I have heard in a previous class at a prior school known as Art History, and it’s very neat to see the words transferred and used in another form of art besides those created throughout history. His talk about pragmatics makes deep points that helped me to revise some of my entries on here, seeing as some of my posts did not feel “intellectually elegant – that means elegance of the mind, not one of manners, elegance that is the opposite of vulgarity.”

As the book continues on, Vignelli lists out every important aspect of creating a piece that will remain an attention grabber for decades to come. He makes sure to remind readers that design takes time and might suffer when working quickly or trying to manipulate a design to do what we want it to do, instead of allowing it to be itself. That, it sounds very odd, especially since a key of design is manipulating pieces, but he continues to explain exactly what he means. Again, it reminds me of Art History and how viewers of the art were meant to interpret some meaning. However, Vignelli leans more towards advertisements and displays that one might not find in an art museum, but in a magazine or just walking down the road.

I especially, especially enjoyed when he brought up books and book sizes. Again, hey, I enjoy books and making book covers, but I’ve never experimented with size. It makes me want to create a giant book cover and explore what the content may be or try to create a pocket-sized book that takes into consideration “the environment, ultimately saving trees, reducing pollution and waste”.

As the book comes to a close, talking about typography, I’m reminded of a Comic Sans Sushi place that I saw in Richmond. I sadly don’t have a picture of it, but, wow did it remain with me. Font always makes or breaks an argument. I mean, can you imagine reading an entire newsletter in Comic Sans without either cringing, throwing it into a fire, or laughing? Though, some might disagree and state that, yeah, Comic Sans is ugly, but the ugly helps you concentrate.  

Overall, I enjoyed this read and felt as if I took away a lesson or two about design as an art form and as a means to express oneself or an object.

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